Concept: A fresh fruit vending machine in a futuristic, semi-virtual world, where previews of the fruit appear as you browse the available options. This motion poster would be used to advertise the fruit service within the digital environment, highlighting how users can preview the fruit as they browse the available options.
Motion Poster
Fruit Machine
Deliverables
Brand Design
3D Objects & Machine
Pixel-Art (Top Screen)
Custom Soundtrack (8-Bit Style)
Client
A fictional concept for a virtual reality or gaming space, where users can purchase fresh fruit products within a fully interactive, digital environment.
Graphic Placement
7-Eleven Shopfront Screens
Bus Shelters
4K Resolution
Sound On
01
Brand Design
Design Decisions: The brand imagey was designed to be visually striking and engaging, using bright, glossy elements that draw users in. I referenced modern-day Japanese aesthetics in terms of the pink-purple colour tone, incorporation of gamified pixel-art, and playful sound effects that drive positive sentiment. The goal was to make the machine feel engaging and encourage users to spend digital currency on its offerings. The subtle reflections and lighting shifts off-camera help convey the machine’s presence on the street, adding depth to the scene.
02
Fruit Objects
The fruit objects were modeled with a gamified aesthetic, featuring exaggerated color tones and sizes for a playful effect. These particular fruits were chosen for their visual contrast in both shape and color, enhancing the overall impact of the design.
03
Machine Design
As the poster features a close-up view of the machine’s front, a surrounding environment was not developed. The fruit objects, pixel-art and environment lighting changes were added post-render during the compositing stage.
