Challenge: To develop a new logo supported by a complete rebrand. The primary requirement was that the logo would focus on a visual icon or mascot component, with the accompanying wordmark remaining relatively simple.
ELECTRONIC MUSIC DJ DUO
DFT Music
Deliverables
Brand Design
Artwork Designs
Performance Visual
Client
An electronic music DJ duo based in Australia. They regularly release mixes across digital and radio channels.
Industry
Electronic Music
Web3 (Blockchain Tech)
01
Brand Design
Duality
DJ duo, both members of DFT
Metaverse
Gateway between worlds
Double Quaver
Actual shape of the character (legs)
Design Decisions: I focused on the concept of ‘contrast’ to showcase that two DJs make up DFT. This idea was further developed through a metaverse-inspired gateway, reflecting their active involvement in digital gigs. Additionally, the depiction of the character subtly references a double quaver, with its legs and feet resembling the stems and note-heads of the musical symbol.
OTHER PROPOSED CONCEPTS (UNUSED)
Alternate Designs
Design Decisions: This design takes inspiration from the Ozark title scenes, where each icon both represents key elements of the episode and forms part of the show’s title (spells it out). Similarly, this approach allows for bespoke symbols to be integrated into the logo based on context—e.g., for a summer series mix, a palm tree could replace the ‘T’ to reflect the seasonal theme.
Design Decisions: Much like the selected idea, I wanted to emphasise the idea of crossing through worlds or dimensions, tying into the metaverse and the notion of music as the key to breaking through. This primary logo is designed to represent all things music for DFT, with the hand in the logo depicted adjusting a mixer’s knob.
BRAND TYPOGRAPHY & COLOURS
Brand Elements
Primary Font
Space Grotesk
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456879″!?@#$%&*()_+
Brand Colours
Lawn Green
#60e200
Pure Blue
#2400ff
Smoky Black
#111111
02
Artwork Template
The purpose of this artwork template was to create a consistent, customizable visual for each of DFT’s releases, whether from the studio or live party recordings. The full artwork incorporates DJ-related elements, including a jogwheel beneath the character and a crossfader on the left. Designed for flexibility, the template allowed for easy updates to details, ensuring each release has a unique yet cohesive visual identity.
03
Performance Visual
The logo was animated and looped for display during performances, with DJ-related graphics integrated into the design. The character from the logo is shown running along the spinning plate of DJ equipment.