Challenge: A brand image centred around a vintage mascot illustration (rubber hose / 1930’s styled) and a primary colour + neutrals palette. It was required that the character is engaging in a music related activity.
RECORD LABEL
Curated
Deliverables
Brand Design
Album Artworks
Promotional Videos
Social Media Graphics
Client
Curated is a Bulgarian electronic music record label, regularly releasing music across digital channels.
Industry
Electronic Music
01
Brand Design
Rubber Hose
Vintage cartoons (1930’s)
Music Curation
Collecting records
Inanimate Musical Object
Gramophone turned into a character
Design Decisions: Taking insight from the menagerie of quirky characters that appeared in shows produced by the Fleischer Brothers and Walt Disney, I divided our mascot options into 4 distinct categories: human, animal, supernatural and inanimate object. To bring it all full circle, we settled on an animated phonograph character, effectively bringing together the musical and retro components of the brief.
BRAND TYPOGRAPHY & COLOURS
Brand Elements
Primary Font
Inter Medium
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456879″!?@#$%&*()_+
Brand Colours
Mikado Yellow
#ffc700
Cultured
#f8f8f8
Xiketic Brown
#180707
02
Album Artworks
The key requirement for the artworks was that the mascot was the primary focus. As the label offers both physical pressed vinyls and digital-only releases, two formats had to be developed – black for physical and yellow for digital.
03
Promotional Graphics
Unique promotional videos were created for each release to generate hype prior to the EP’s becoming available for download.
Promo graphics were designed to showcase Curated’s many talented upcoming artists. To maintain the consistency and strength of the brand, I chose to only utilise black, white and the brand’s signature yellow.
